Employees want ham, not spam

When email is the appropriate form of internal communication, I implore you – please click with care, or a virtual barrage of send-to-all diatribes may simply spam your audience. Organisations all too often fall into the trap of over-communicating important messages via email in an attempt to be seen as acting in a trusted and transparent way. But employees don’t want spam, they want ham.

Why the government should think twice before axing comms jobs

contentgroup’s largest stakeholder, the public service, will feel the strain over the next 12 months as savings are expected to be made through job cuts. Measures such as these understandably incite passionate debate. Who should go? Who should stay? The ones I’m concerned about are those who often wind up on the chopping block first – government communicators.

Tell us what you REALLY think (and win)

Take a few minutes to fill out this year’s contentgroup audience survey and you can go in the draw to win a shiny new Lenovo Yoga Tab 3 Plus+ 10″ tablet. As usual, we’re all about honesty, so tell us exactly what you love, give us details about what you don’t, and tell us how you think we could get better.

Forge positive business relationships to achieve your goals

One of our mantras here at contentgroup is ‘go beyond’. As a company, we seek to go beyond in everything we do, particularly when it comes to building positive business relationships. I recently discovered the usefulness of this in my own work after attending Canberra Innovation Network’s First Wednesday Connect, where business people, innovators and entrepreneurs showcase their creative business ideas. I made a new business connection there, and it’s turned out to be of value in my work already.

Your ‘WHY’ is your bullseye

All too often I come across organisations that focus all their efforts on what they want to say and how they will say it. They frequently overlook the fundamental basis for all communication activities – the purpose, the rationale, the WHY. The why is your bullseye.

Why I don’t like Twitter (and why you don’t have to either)

Facebook and Twitter, or facebookandtwitter (said with one breath) are synonymous with social media; they’re the real MVP’s, the go-to guys. They’re complementary, different, yet equally influential powerhouses that have rightfully dominated the social media landscape since the dawn of time. But here’s the thing: I just don’t like Twitter. I don’t like it for myself, but I like it even less for clients who are seeking to use social media to achieve their business objectives. Here’s why…

Governments going digital – and what people expect from it

contentgroup recently attended the 2017 Navigating Digital Government Summit, where insights into how technology is transforming the customer experience and what this means for the way government operates and interacts with citizens were shared. Three key points really piqued our interest.

Top tips for government video communications

contentgroup recently attended the Role of Video in Digital Government seminar in Canberra where presenters from various government departments explored current issues in online engagement and presented case studies of video production in the public sector. Events such as this enable the video industry to connect with their audiences, to help fill those gaps in resourcing and expertise and to enable governments to reach their stakeholders directly. Check out the top tips we scooped from the day.

The importance of design

Instead, it’s viewed as an ‘optional extra’ that can be tacked on at the end of a project to make it look pretty. This is not good communication. Good communication must be designed, and designed well, from the get-go.

#105 Martyn Wallace – online citizen engagement for local government

The Scottish Local Government Digital Office is changing the way local councils communicate with online citizen engagement. In this podcast, Martyn Wallace discusses the challenges of coordinating change across multiple local government bodies.

Beware the weasel words

The power and potential volatility associated with the written and spoken word is enormous, wielding enough power to compromise the integrity of an individual, organisation, government body or country to the long or short-term detriment of personal, professional even national interests. Just ask Don Watson, author of Watson’s Dictionary of Weasel Words, Contemporary Clichés, Cart and Management Jargon, who highlights a rampant trend amongst politicians, government and other officials to shower their audience with clichés and jargon at any or every opportunity.

#104 Sean Larkins – why governments should invest in communication skills

Governments that invest in communication skills achieve better outcomes, according to global research by WPP. Sean Larkins continues his discussion of “The Leaders’ Report” – the first global research focused on government communications, in part 2 of this InTransition podcast.

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