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Change management. It’s something several government organisations are experiencing at the moment as they change the way they do their business, while continuing to deliver on their programs and policies in the most efficient and effective way. For many people, this level of change can be quite a stressful period, however, it’s not all doom and gloom. When managed effectively, change can lead to improved mental health, innovation and an increase in productivity.
Most organisations know that SEO should be implemented, but often they don’t know how effectively it can be used in conjunction with keywords to increase the quantity and quality of traffic to their websites through organic engine results. As SEO continues to gain momentum, many of our clients are starting to ask us how to choose the right words, and how to make sure they’re getting the right searches to help them grow.
As we predicted back in February, 2016 has been an exciting year at contentgroup. In March, we decided to change our blogging strategy and started focusing on providing information that helps our return readers as well as educating new visitors. What were this year’s most popular blogs?
2016 was a massive year for contentgroup as a company, and the communications industry (both public and private sector) more broadly and 2017 is set to be even bigger. As is contentgroup tradition, we’ve asked our people what 2017 holds for public sector communications. Here’s what they came up with.
An important first step (that is regularly missed) in planning your communications approach is reflecting on the success of your previous or current activity.
What does successful government communication of the future look like? 93% of marketers use video online, including on websites, in email campaigns, for training, customer communication and more. In this infographic we explore how far content communication has come since the internet first started.
In an ever-changing media landscape, we continue to see social media sites wield more influence over traditional media platforms. According to Facebook’s Chief Operating Officer Sheryl Sandberg, Facebook helped more than 2 million Americans register to vote on November 8. What made social media such an influential landscape during the lead up to the Presidential Election?
Why is it that the majority of organisations want instant results when it comes to communication? Communication programs are often the last to be given budget, and the first to be cut. For program and brand objectives to be ultimately achieved, allowing time for strategic communication to be effective is pivotal.
Stakeholder engagement is a skill central to the success of any government or public sector communicator as well as the organisation itself. And the benefits, if conducted and implemented correctly, are two-fold. What steps can you take to apply a successful stakeholder engagement method to your organisation?
Your brand is your image. It’s not only what you say, but also the result of an ongoing interplay, or dynamic, between your output and the response you get from the public. Branding for government should be strategic and include an overall vision for what the departments can achieve, while forging long-term relationships with the public.
For brands who are selling a product or service, putting customer service at the centre of their communications approach is a no-brainer – but what about the government? The 2016 Census contained important lessons for government communicators and their customer service approach.