You’re so vain: don’t fall victim to vanity metrics on social media

We’ve all been there. Our Facebook page has finally started gaining likes and we’re ready to tell the whole office we’ve finally made it. If our social media accounts are gaining likes and followers, surely this must mean we’re doing well, right? Not necessarily. Here’s why you should think twice before declaring yourself the office social media guru as soon as you gain some followers.

Why you need to be in communication for the long haul

When Peter Field, widely known as ‘The Godfather of Effectiveness’, spoke at the recent Australian Effies, he described short term thinking as a “disease” spreading through the industry. And he was right. Many are falling into the social media trap that appears effective with quick results, but can ultimately neglect long-term objectives. So how can government departments stay strong to their brand while addressing the changing demands that appear along the way?

The importance of social media for government  

Social media is used by citizens all across the globe; however, not all government departments are using social media to its full potential. Social media is one of the few digital avenues offering two-way communication, giving the sender the ability to receive feedback and monitor sentiment. However, governments’ ability to fully utilise this two-way communication channel still has some way to go.

5 global government communication challenges that won’t shock you

WPP’s Leader’s Report – the future of government communications spans insights from 40 countries across the world, and is the first global review into how government and public sector communication leaders currently are working, their concerns and how they are preparing for the future. According to the report, what are the five challenges facing government communicators across the globe?

Change management and communication; you can’t have one without the other

Change management. It’s something several government organisations are experiencing at the moment as they change the way they do their business, while continuing to deliver on their programs and policies in the most efficient and effective way. For many people, this level of change can be quite a stressful period, however, it’s not all doom and gloom. When managed effectively, change can lead to improved mental health, innovation and an increase in productivity.

4 simple tips to dominate SEO search using keywords

Most organisations know that SEO should be implemented, but often they don’t know how effectively it can be used in conjunction with keywords to increase the quantity and quality of traffic to their websites through organic engine results. As SEO continues to gain momentum, many of our clients are starting to ask us how to choose the right words, and how to make sure they’re getting the right searches to help them grow.

The most popular blogs of 2016

As we predicted back in February, 2016 has been an exciting year at contentgroup. In March, we decided to change our blogging strategy and started focusing on providing information that helps our return readers as well as educating new visitors. What were this year’s most popular blogs?

What does 2017 hold for content communication?

2016 was a massive year for contentgroup as a company, and the communications industry (both public and private sector) more broadly and 2017 is set to be even bigger. As is contentgroup tradition, we’ve asked our people what 2017 holds for public sector communications. Here’s what they came up with.

The importance of measuring before you plan

An important first step (that is regularly missed) in planning your communications approach is reflecting on the success of your previous or current activity.

Infographic: Preparing government for successful communication in 2020  

What does successful government communication of the future look like? 93% of marketers use video online, including on websites, in email campaigns, for training, customer communication and more. In this infographic we explore how far content communication has come since the internet first started.

Social media’s impact on the 2016 US Presidential Election

In an ever-changing media landscape, we continue to see social media sites wield more influence over traditional media platforms. According to Facebook’s Chief Operating Officer Sheryl Sandberg, Facebook helped more than 2 million Americans register to vote on November 8. What made social media such an influential landscape during the lead up to the Presidential Election?

Why time needs to be on your side with content communication

Why is it that the majority of organisations want instant results when it comes to communication? Communication programs are often the last to be given budget, and the first to be cut. For program and brand objectives to be ultimately achieved, allowing time for strategic communication to be effective is pivotal.

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