Calling 5000 fans
The AFL is focused on developing Canberra as an AFL market and engaged contentgroup to run a community-based campaign in Canberra to secure the Greater Western Sydney Giants AFL team for Canberra. contentgroup saw major benefits in securing the franchise: Canberra has a strong and growing AFL community, which would support the new team and major AFL games would come to Canberra boosting tourism revenues. contentgroup wrote the strategic plan for the ACT 4 GWS campaign, which included a strong social media component, and implemented it over a 12 month period. The campaign was a success, we secured the GWS franchise and Giants will now play in Canberra for the next 10 years.
Video produced by coordinate