Eastlake Football Club

contentgroup was engaged by the Eastlake Football Clubs to undertake all marketing and communications activities for their three clubs, in Kingston, Calwell and Kaleen.

As Canberra’s oldest, and one of the region’s most recognisable football brands, Eastlake takes great pride in supporting the community and community organisations.

contentgroup’s role included management of all advertising, promotions, media liaison, and industry relationships, as well as maximising sponsorships.

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Shooting Australia

contentgroup was responsible for providing media and communications support to Australian International Shooting Limited (AISL).

This role included preparing and applying a strategic media and communication plan in the lead up to the 2012 London Olympic and Paralympic Games.

contentgroup, in close association with AISL, maximised coverage ahead of London through social media and building strong relationships with the traditional media outlets to foster the profiles of the Australian athletes.

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Voices in the Forest

Voices in the Forest is Canberra’s annual outdoor opera and broadway spectacular.

Each year we devise and implement an integrated marketing, public relations, branding and advertising campaign to publicise the event and maximise ticket sales.

We align all components of the event’s promotion to ensure maximum cost-effectiveness and consistency in key messages.

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The AFL is focused on developing Canberra as an AFL market and engaged contentgroup to run a community-based campaign in Canberra to secure the Greater Western Sydney Giants AFL team for Canberra.

contentgroup wrote the strategic plan for the ACT 4 GWS campaign, which included a strong social media component, and implemented it over a 12 month period.

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King O’Malley’s

For a number of years contentgroup has worked with Peter Barclay OAM, Managing Director of King O’Malley’s Irish Pub, to promote various charitable fundraising campaigns. contentgroup has provided strategic media advice, planning and implementation of media campaigns.

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