Three rules journalists follow when writing a story

Reporters answer Who, What, When, Where, Why & How when determining which information is most important, but here my top three tips to writing a successful media release.

Make your website work harder

Are you happy with your website? Senior Communications Coordinator Jamie Bradnam shares his tips for making your website work harder.

Three easy steps to get your community event in the media

David Polglase shares his tips for getting your community event in the media.
Are you following his tricks when trying to get your story covered?

Australia’s top ten Twitter users

What do a former Australian Prime Minister, fashion blogger, professional rugby player & a charity worker have in common? It sounds like a bad joke, but they’re all amongst Australia’s top 10 most followed Twitter users. Check out the full list.

Search Engine Optimisation (Part Two)

I want to hone in on making your landing page (wherever it may be – Facebook, your blog or your website), ready for optimisation. Here are some key strategies you can adopt to make it happen.

For Gold and Glory

Recently contentgroup worked with the Australian Sports Commission and the Australian Institute of Sport to produce a video for the lead up to the Paralympic Games. As part of the production, we interviewed two amazing athletes in Ellie Cole and Evan O’Hanlon. Both Ellie and Evan already have a number of medals around their necks, […]

Search Engine Optimisation – Some Basic Principles (Part One)

SEO – is it a nightmare? – Or just another element in your overall content strategy? At contentgroup, we treat this as one of the vital components of your content strategy; one, which you cannot afford to overlook. So where to begin? If you are like me, and you look at the periodic table of […]


Pinterest  – one of the newest platforms to launch in social media, is starting to compete for attention in the social media milieu! This blog post has been inspired in response to a client’s comments I received recently, in relation to this social media platform, which is now the third fastest growing platform on the […]

The Launch of Voices in the Forest 2012

Earlier this week contentgroup attended the official launch of Voices in the Forest for 2012 at the National Arboretum. I hadn’t been to the Arboretum since last years Voices, and already there have been some massive changes and developments. The most noticeable was undeniably the massive construction that will become the Visitors Centre, which looks […]

What’s The Buzz About Pinterest?

Pinterest has been in operation for over a year now, and in the early days, up until recently in fact, it has attracted a predominantly female audience who actively operated within the social network. But most recently, (since December 2011), there has been much buzz about its sudden growth, so it’s probably timely that we […]

Lessons From The Ballpark

I can’t help myself. I’m a sports nut and whenever I travel I always like to go to The Game. Doesn’t matter what game. Any game will do. Last night it was Baseball with the Cleveland Indians taking on the leading Detroit Lions at Progressive Field. I took my leave from the opening function and […]

A Few Good Ideas To Grow Your Followers On Twitter

Here are few good ideas on ways you can contribute to the discussions relevant to your organisation and grow your followers on Twitter. One thing you can do is to find people who have large followers themselves. There are a number of ways you can do this. Here are two: Check out the most influential followers […]

Public Sector Content Marketing Weekly Updates

Like what you've just read?

Subscribe to our mailing list to receive our best blogs direct to your email each week

We will not share your email address to third parties