Look out Australia here comes content marketing

News Corp’s eye-watering revelation in its annual report yesterday that its Australian Newspaper division’s revenue was down by $350 million contained a key insight regarding the impact of content marketing. Amongst the explanations for the fall was this: “Content owners are increasingly delivering their content directly to consumers over the internet, often without charge, and […]

Google v Facebook: which global giant should I advertise with?

Google and Facebook are big.  Really big. Together the two global media giants brought in over $16 billion in advertising revenue in 2012.  With extreme numbers like that, how can your organisation get seen? And is it worth the effort? The simple answer is yes. The platforms Google and Facebook reach different audiences, and therefore […]

Six ways to accentuate the positive, eliminate the negative

If I had to describe myself in one word in relation to social media I would say advocate. I love the opportunities social media creates for individuals and businesses. I love how you find a plethora of great content on anything that interests you. And I particularly love how the various platforms can connect people from all […]

Newsjacking: How can it benefit my business?

“The art of using news events or stories for marketing and advertising purposes.” This blog explains what newsjacking is & how it can benefit your business.

How the four screen world magnified a referee error

It’s a pity that the sporting headlines on the weekend didn’t revolve around the six superb games of finals footy in the rugby league and AFL. Port Adelaide almost upset Geelong and the Sydney Swans produced a trademark gutsy performance to topple Carlton, despite a heartbreaking injury toll. The rugby league was equally worthy of […]

What is Pinterest and how can it help my business?

Remember this post when I confessed to Instagram being my favourite social media platform? Well that was last week. This week my favourite is Pinterest. If you don’t know much about Pinterest, it’s time to pay attention. The photo sharing site has collected  70 million users and counting since its launch in March 2010. Looking at […]

In the end, we are all just people

Content Marketing World is like putting your mouth over a fire hydrant and turning it on. Innovation, technology, process, principles, software, ideas and tools; it’s all here and there is so much to take in. But the more things change, the more they remain the same. And all roads lead back to one simple truth. […]

To dance or watch? A Content Marketing World tale

I love to dance. Always have. I remember my first high school dance. A 13-year-old city boy in his second week at a rural boarding school paralysed with anxiety. Put me in a sporting team… No problem. Ask me to dance with girls? No clue. I remember asking one of the senior school boys what […]

To blog or not to blog; that is the question

“All learning professionals need to exchange ideas with others, to test their ideas, to question their assumptions, to learn from each other in ways that come with dialog. Blogging is great for forming networks based on weak social ties.” Bill Bruck  With more than 3.7 million Australians logging on to WordPress last month, it’s no surprise […]

Was I dreaming or did they just give me the keys to the kingdom?

contentgroup’s Managing Director David Pembroke is at the Content Marketing World conference in Ohio USA where industry experts have met to reveal and  evaluate new insights on  marketing and communications in our multi-platform world. There’s a focus on innovation and education. But, what has he learnt so far? The first day of Content Marketing World should […]

Victory speeches: Why you shouldn’t underestimate them

Election night victory speeches are much underrated in the digital era. They are unbeatable as an opportunity to get key messages into the ears and minds of Australians. Prime Minister Elect Tony Abbott did not let this vital communications platform go unused on Saturday night. In a multi-platform era (and despite the patronising commentary about […]

Four things I hope to learn at Content Marketing World

contentgroup’s Managing Director David Pembroke left the office earlier this week to embark on his 36-hour journey to Content Marketing World in Cleveland, Ohio. The three-day conference, which begins on Monday, is run by the Content Marketing Institute and is an opportunity for story-tellers to learn from industry experts through a series of workshops and presentations. Measurement and evaluation Content marketing […]

Public Sector Content Communication Weekly Updates

Like what you've just read?

Subscribe to our mailing list to receive our best blogs direct to your email each week

We will not share your email address to third parties