#96 Gillian Field – building trust with internal communications

Gillian Field joins the InTransition podcast to discuss internal and corporate communications. She has considerable experience in the Australian public sector, including the Department of Agriculture, the Department of Defence and Centrelink.

#95 Trish Lavery – website analytics in government communication

Trish Lavery, from the Department of the Environment is the Assistant Director in the Design and Analytics area of the Innovation and Behavioural Insights Team. In this podcast she discusses website analytics, A/B split testing of websites, and looking at the effectiveness of digital social media interactions.

#94 Virginia Haussegger – communicate from an audience perspective

Virginia Haussegger AM is an award-winning journalist with over 25 years’ experience in news media. Virginia spoke to David Pembroke about the need for simple clear language, and understanding how your audience will receive your message.

#93 Allan Yates – moving from journalism to communications

Allan Yates worked as a senior national journalist before moving into media relations, strategy and communications. He has worked with a number of state and federal government departments and institutions. David Pembroke talked with Allan about the transition from journalism to a comms role.

#92 Gregory Andrews – fighting extinction with social media

Gregory Andrews is Australia’s Threatened Species Commissioner. In this podcast he explains how content communication using social media is supporting Australia’s fight against extinction.

#91 Craig Hodges – strategy breeds success

Craig Hodges from King Content talks about content marketing strategies, and talked David Pembroke into seeing AC/DC live in Cleveland as well.

The most popular blogs of 2016

As we predicted back in February, 2016 has been an exciting year at contentgroup. In March, we decided to change our blogging strategy and started focusing on providing information that helps our return readers as well as educating new visitors. What were this year’s most popular blogs?

#90 Emily Crume – Understand your audience by listening

Social Media Examiner’s Emily Crume explains how asking questions and using listening tools can provide the best insights into the needs of your target audience.

What does 2017 hold for content communication?

2016 was a massive year for contentgroup as a company, and the communications industry (both public and private sector) more broadly and 2017 is set to be even bigger. As is contentgroup tradition, we’ve asked our people what 2017 holds for public sector communications. Here’s what they came up with.

#89 Shannah Hayley – content marketing for local government

How can you turn a disparaging comment on “Real Housewives” into a marketing tool for your city? Shannah Hayley explains how “it’s a little Plano in here” became a meme of civic pride.

The importance of measuring before you plan

An important first step (that is regularly missed) in planning your communications approach is reflecting on the success of your previous or current activity.

ANU Research Project

Through the Innovation Connections Programme of the Australian Government’s Department of Industry, Innovation and Sciences, contentgroup will work with the Australian National University to develop the evidence base to underpin its current “content communication” method and to develop value co-creation toolkits for content communication projects in the public sector.

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