Tell us what you REALLY think (and win)

Take a few minutes to fill out this year’s contentgroup audience survey and you can go in the draw to win a shiny new Lenovo Yoga Tab 3 Plus+ 10″ tablet. As usual, we’re all about honesty, so tell us exactly what you love, give us details about what you don’t, and tell us how you think we could get better.

InTransition 111 – Liz Jakubowski – leadership in the digital age

In the first of a two-part series, digital maestro and director of CSIRO’s Data61 team Liz Jakubowski and our CEO David Pembroke discuss how to be an effective and innovative leader in the digital age. From affecting change by influencing the right people at the right ​time to empowering diverse teams so that they believe in themselves and their message, the conversation is a refreshing one.

Forge positive business relationships to achieve your goals

One of our mantras here at contentgroup is ‘go beyond’. As a company, we seek to go beyond in everything we do, particularly when it comes to building positive business relationships. I recently discovered the usefulness of this in my own work after attending Canberra Innovation Network’s First Wednesday Connect, where business people, innovators and entrepreneurs showcase their creative business ideas. I made a new business connection there, and it’s turned out to be of value in my work already.

InTransition 110 – Elliott Franks – On connecting with niche communities through social media

Queensland government social media manager Elliott Franks spills the beans on the inner workings of state government social media strategy. From the significant number of social media channels he and his small team run to how they use multiple platforms to appeal to small and passionate communities, the online expert offers up many interesting insights applicable across all levels of government and the public sector.

Your ‘WHY’ is your bullseye

All too often I come across organisations that focus all their efforts on what they want to say and how they will say it. They frequently overlook the fundamental basis for all communication activities – the purpose, the rationale, the WHY. The why is your bullseye.

InTransition 109 – John Allsopp – Keeping up with the future Web

In this week’s podcast John Allsopp discusses the future of online communications, and what public sector communicators can do to keep up.

Why I don’t like Twitter (and why you don’t have to either)

Facebook and Twitter, or facebookandtwitter (said with one breath) are synonymous with social media; they’re the real MVP’s, the go-to guys. They’re complementary, different, yet equally influential powerhouses that have rightfully dominated the social media landscape since the dawn of time. But here’s the thing: I just don’t like Twitter. I don’t like it for myself, but I like it even less for clients who are seeking to use social media to achieve their business objectives. Here’s why…

InTransition 108 – Shannah Hayley – civic pride and local government

How can you turn a disparaging comment on “Real Housewives” into a marketing tool for your city? Shannah Hayley explains how “it’s a little Plano in here” became a meme of civic pride.

Governments going digital – and what people expect from it

contentgroup recently attended the 2017 Navigating Digital Government Summit, where insights into how technology is transforming the customer experience and what this means for the way government operates and interacts with citizens were shared. Three key points really piqued our interest.

#107 Professor Stephen Martin – how to communicate public policy

Professor The Hon Stephen Martin has had a distinguished career in the Australian Parliament, academia and the private sector. He was on the advisory board on WPP’s report on the state of communications in governments worldwide, and speaks with David Pembroke about the report.

Top tips for government video communications

contentgroup recently attended the Role of Video in Digital Government seminar in Canberra where presenters from various government departments explored current issues in online engagement and presented case studies of video production in the public sector. Events such as this enable the video industry to connect with their audiences, to help fill those gaps in resourcing and expertise and to enable governments to reach their stakeholders directly. Check out the top tips we scooped from the day.

#106 Leanne Joyce – managing ministerial communications

In this episode of the InTransition podcast Leanne Joyce discusses ministerial communications, and finding the stories in public sector organisations. Leanne is an experienced corporate and public sector communicator, working as a consultant in government policy, media management, stakeholder relations, and executive management.

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