Hillary Lang

About Hillary Lang

Posts by Hillary Lang

The importance of design

Instead, it’s viewed as an ‘optional extra’ that can be tacked on at the end of a project to make it look pretty. This is not good communication. Good communication must be designed, and designed well, from the get-go.

Infographic: Preparing government for successful communication in 2020  

What does successful government communication of the future look like? 93% of marketers use video online, including on websites, in email campaigns, for training, customer communication and more. In this infographic we explore how far content communication has come since the internet first started.

3 Questions that will set your work apart from the competition

You know your audience well, you’ve researched them constantly, you’ve surveyed them enough to know what they’ll listen to. When you’ve analysed all of your previous facts, where do you find new material?

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