Posts by Georgia-lee Campbell
One of our mantras here at contentgroup is ‘go beyond’. As a company, we seek to go beyond in everything we do, particularly when it comes to building positive business relationships. I recently discovered the usefulness of this in my own work after attending Canberra Innovation Network’s First Wednesday Connect, where business people, innovators and entrepreneurs showcase their creative business ideas. I made a new business connection there, and it’s turned out to be of value in my work already.
Social media is used by citizens all across the globe; however, not all government departments are using social media to its full potential. Social media is one of the few digital avenues offering two-way communication, giving the sender the ability to receive feedback and monitor sentiment. However, governments’ ability to fully utilise this two-way communication channel still has some way to go.