David Pembroke

About David Pembroke

David Pembroke is the CEO and founder of contentgroup, a government and public sector content communications agency based in Canberra, Australia.

He has a commerce degree (marketing major) from one of Australia’s leading business schools (University of New South Wales) and worked in product management for the American multinational 3M. He changed careers to work in media where he spent a decade as a radio current affairs and sports reporter for the Australian Broadcasting Corporation.

He was the communications director of the Australian Rugby Team when they won the Rugby World Cup in 1999 and is a member of the Australian Olympic media team.

contentgroup was founded in 1997 and offers consulting, content production, training and research services. David hosts InTransition, a weekly podcast which examines the practice of content communication in government and the public sector.

Posts by David Pembroke

InTransition 117: Tim Conway, Asia-Pacific Director of the Global Digital Foundation

Tim Conway is the founder and chief executive of C-Metrics and the Asia-Pacific director of the Global Digital Foundation, a think tank and policy network that provides an interdisciplinary framework for dialogue between policymakers, stakeholders and scholars in support of an evidence-based approach to policy. He has a passionate interest in the transformational impact of ICT and the importance of ensuring that the topic is recognised and discussed on both regional and global policy stages.

InTransition 116: Paul X. McCarthy on the gravity of online

In this episode of InTransition, David speaks with Paul X. McCarthy, author of the book Online Gravity. A leader in Australia’s digital industry, Paul is an authority on the transformative nature of technology and the internet, and shares intriguing insights about what the future of online might look like and how it will shape our world and workforce.

InTransition 114: Simon Westaway, CEO of the Australian Livestock Exporters’ Council

Heading up an organisation that represents Australian livestock export businesses has its obvious challenges, says Simon Westaway. As CEO of ALEC, Simon says he’s been focusing on the framing and representation of the organisation, using skills he’s acquired over a long career focused on government relations and media management. Tune in to the podcast for the full discussion.

InTransition 113 – Vijay Chadda – the struggle and reward of communicating in India

The Satya Bharti School Programme provides free, quality education to more than 42,000 children from marginalised communities in rural India. It’s just one of the remits overseen by Bharti Foundation CEO Vijay Chadda. With a career spanning some 45 years and taking in military service, public-private partnerships and corporate social responsibility, Mr Chadda shares with us thoughts on leadership, integrity and giving back, not to mention the complex beast that is effective government communications in a country as diverse as India.

InTransition #112 – Liz Jakubowski pt. 2 – students, skills and the future workforce

In the second and final installment of our chat with Liz Jakubowski, digital maestro and director of Ribit in Data61 at CSIRO, we discuss the foundations of and history behind Ribit. A free online matchmaking platform that connects digital and STEM students with SMEs looking to grow and compete, Ribit is helping to address skills shortages and students’ employment concerns.

InTransition 111 – Liz Jakubowski – leadership in the digital age

In the first of a two-part series, digital maestro and director of CSIRO’s Data61 team Liz Jakubowski and our CEO David Pembroke discuss how to be an effective and innovative leader in the digital age. From affecting change by influencing the right people at the right ​time to empowering diverse teams so that they believe in themselves and their message, the conversation is a refreshing one.

InTransition 110 – Elliott Franks – On connecting with niche communities through social media

Queensland government social media manager Elliott Franks spills the beans on the inner workings of state government social media strategy. From the significant number of social media channels he and his small team run to how they use multiple platforms to appeal to small and passionate communities, the online expert offers up many interesting insights applicable across all levels of government and the public sector.

InTransition 108 – Shannah Hayley – civic pride and local government

How can you turn a disparaging comment on “Real Housewives” into a marketing tool for your city? Shannah Hayley explains how “it’s a little Plano in here” became a meme of civic pride.

#107 Professor Stephen Martin – how to communicate public policy

Professor The Hon Stephen Martin has had a distinguished career in the Australian Parliament, academia and the private sector. He was on the advisory board on WPP’s report on the state of communications in governments worldwide, and speaks with David Pembroke about the report.

#106 Leanne Joyce – managing ministerial communications

In this episode of the InTransition podcast Leanne Joyce discusses ministerial communications, and finding the stories in public sector organisations. Leanne is an experienced corporate and public sector communicator, working as a consultant in government policy, media management, stakeholder relations, and executive management.

#105 Martyn Wallace – online citizen engagement for local government

The Scottish Local Government Digital Office is changing the way local councils communicate with online citizen engagement. In this podcast, Martyn Wallace discusses the challenges of coordinating change across multiple local government bodies.

#104 Sean Larkins – why governments should invest in communication skills

Governments that invest in communication skills achieve better outcomes, according to global research by WPP. Sean Larkins continues his discussion of “The Leaders’ Report” – the first global research focused on government communications, in part 2 of this InTransition podcast.

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