Take a few minutes to fill out this year's contentgroup audience survey and you can go in the draw to win a shiny new Lenovo Yoga Tab 3 Plus+ 10"...
Whether your objective is to increase awareness, decrease call centre costs or change behaviour, if used correctly, social media can be a powerful channel. Here are 5 of the greatest...
August 15, 2016
New research shows internal communication drives reputation. How can you use word-of-mouth to increase your reputation?
August 01, 2016
“It’s not in the budget,” they tell you. Your organisation is cutting costs. Or they just don’t have the funds. This is when you want to use the marketing channel...
May 09, 2016
This is a case study of the failures and mistakes of our recent survey. Here are 5 lessons for successful survey design and market research.
April 18, 2016
Many government policy communications fail because the policy is dry and boring. How can you compete with the marketing efforts for the new iPhone or cat videos? Here's the secret.
April 04, 2016
Traditional media is fading and new media is taking over. The gatekeepers are vanishing as the numbers of people watching, reading and listening to broadcast media are fading. With the old dying...
February 29, 2016
A testimonial about how content marketing worked for The Australian Property Institute.
February 23, 2016
Check out our latest Content Marketing Q&A. This week, Founder and CEO David Pembroke outlines what you need to consider when distributing content.
February 15, 2016
2016 has already begun and we are predicting a fantastic year in the contentgroup office. We are also expecting to see many changes in the public sector and the content marketing realm. We had...
February 01, 2016
Applications for contentgroup's 2016 internship program are now open!
January 13, 2016
2015 is quickly coming to a close and it’s been a fantastic year in the contentgroup office. In this blog, the contentgroup team highlight their favourite projects and moments from...
December 14, 2015
In this edition of the recap of Content Marketing in the Public Sector we revisit Content Marketing World, the announcement of the world’s first degree majoring in content marketing from...
October 01, 2015
In this edition of the monthly wrap we cover all things content marketing in government and get excited for the upcoming Content Marketing World.