It’s not just about the medals and there are many unsung heroes in the lead up to any Olympic Games. Remember them when you watch the medal tally and remember then, the sacrifices some of these heroes have made to be the best in the world. Read moreBack to top
In today’s digital world we have become addicted to our technological devices, to the point of excluding, or at the very least, infringing upon our personal relationships. This little video captures the essence of the problem. Read moreBack to top
When it comes to marketing your service or product, blowing your own trumpet is not an effective strategy. Edifying others is. So if you can muster some fans and advocates to edify you, your product or service, it will be far more powerful that any self promotion, which can have a negative effect, in fact, on the prospect you are trying to attract. Read moreBack to top
We live in an age whee the latest technological device is just a must. The latest model iPad or iPhone is almost always on our wish list. But as soon as we have it, we hanker for the next shiny object. Is it a sing of the times? Read moreBack to top
The End of Business As Usual is a book which comes highly recommended for those who are serious about adapting to change in the digital world. Brian Solis, the author of the book has some positive predictions to impart, even though the title sounds negative. Organisations must adapt to the rapid changes taking place in the business landscape and those that don’t will pay a high price for being left behind. Read moreBack to top
The decline of traditional print media is the subject of much discussion due to the announcement of Fairfax cutting 1900 jobs. But was it not to be expected? Is it not a case of moving with the times? What’s a more important question, is the question surrounding journalism and the quality of journalism and if it will decline? Read moreBack to top
Shiny object syndrome in social media needs to be avoided. There is a gold rush mentality on various social media platforms and certainly when it comes to apps. But take a moment to consider your strategy and don’t be lured by the gold rush mentality that can lead you off your focused goals and objectives. Take the road less travelled. It’s a better view! Read moreBack to top
Privacy is one of the greatest concerns that most people have, who attend our social media training. And their concerns are not completely unfounded.
It’s certainly a brave new world we live in, and if the social media trends are being …
Does your blog need to entertain your audience? What is the divide between personal and professional? Can corporate blogs actually entertain and engage audiences? Some examples of engaging government blogs. Read moreBack to top
Not being on the internet – being on page 2 of Google search, where websites go to die – here is a real life story to bring home the point that your internet presence means the difference between getting the business and sending prospective customers elsewhere. Read moreBack to top